Food Cabinet creative agency
Food Cabinet harnesses the power of all its knowledge and creative talents to help healthy, sustainable and fair food break through the barriers to become mainstream. We do this by devising engaging campaigns, communication tools and PR strategies that raise awareness and trigger changes in behaviour.
We believe in the power of combining our knowledge with our creative prowess and passion for food.
Food Cabinet delivers brand, company and organisation messages to the right target group and shows that change really is possible. Not only do we do this for the Dutch market, but we also have experience in promoting brands and sectors through campaigns in the Benelux and other European countries.
What we do
Food Cabinet has been developing engaging and captivating campaigns, communication material and PR strategies for brands, companies and organisations for over a decade. We stand out from the crowd, and we get results: in addition to a team of creatives and PR and communication specialists, we also have extensive in-house knowledge of the food chain – from farmer, fisherman and producer to plate.
Thanks to the experience that our founders have brought with them from other companies, we understand the challenges of the sector and the social debate. We align that knowledge with the latest consumer trends and developments in behavioural change. On top of that, we have curated a fantastic network of chefs, producers, influencers, retail experts, market researchers and (behavioural) scientists.
This makes us the go-to partner for brands and companies looking to fast-track themes such as sustainability, health and social impact – whether this requires making bold strategic decisions or rethinking and launching a completely new position.
We create campaigns for brands, quality labels and sectors that mobilise and inspire people to make conscious choices. And the first step on that journey is to translate a sometimes complex message into a creative, comprehensible and engaging campaign concept and a tailor-made media plan. A concept and a plan based on science, framed in a positive way and geared towards putting theory into practice. We focus on various target groups, from millennials to parents with young children.
We have experience delivering recurring campaigns with a targeted impact, as well as always-on communication projects. We ensure that the message remains relevant all year round by devising solid strategies. We create engaging online and offline content and monitor the results.
PR is often a key element of our campaigns. In collaboration with our clients, we distribute and create news that strikes the right tone and grabs the attention of the media. This is often combined with a live press event or high-profile activation campaign. Thanks to our extensive network of journalists and influencers, we know how to get the message to the right people – whether it’s a news item about sustainability, a product launch or brand repositioning.